01 / 18 · US$600K PRE-SEED EXTENSION
Where great people meet in real life.
Investor presentation | September 2026
Social networking through shared experiences
spark.love | sunny@spark.love
SEPTEMBER 2026
18 slides · Updated 16 September 2026
US$600K PRE-SEED EXTENSION
Bangkok behavioural proof: 573 people met a stranger in person, 133 returned, a 23.2% observed repeat rate and an 18-day median gap to the next meeting. Thailand only. Analytics run from 5 August 2026 and earlier events were reconstructed from production records; about one third of meeting events carry the import date rather than the real one. Definitions and reconstruction notes are available for diligence.
App traction: 1,400 bookings (founder update, 9 September 2026); 12,825 installs and US$0 paid marketing from the Bangkok launch (3 September 2026). Installs are not members. A booking is not a completed meeting. US$0 paid marketing is not zero acquisition cost.
Physical events: venue names, dates and free-or-ticketed status are taken from the September 2026 deck’s own event record. The 17 September 2026 Lancaster figures — 118 non-test invitations, 35 accepted, 9 declined, 74 unanswered — are read from SPARK’s canonical RSVP and participation records as at 16 September 2026 and exclude synthetic test records. They are registrations and confirmations, not attendance; that event has not yet taken place.
SPARK Tables remain in development. Nothing in this deck offers a guaranteed introduction, a guaranteed match, a guaranteed Table place, a Table every month, an included meal or unlimited event seats.
Financing: US$8M is a SAFE valuation cap, not a company valuation and not a priced equity round. Prior financing of US$400K on a SAFE with a US$5M cap and a 20% discount is stated as management information; supporting documentation is available in diligence.
Research accessed 16 September 2026.
0101 / 18 · US$600K PRE-SEED EXTENSION
Investor presentation | September 2026
Social networking through shared experiences
spark.love | sunny@spark.loveTHE PROBLEM
Digital discovery has never been cheaper. A profile, a follower or an attendee list is not a relationship.
people worldwide reported loneliness.
WHO Commission on Social Connection, 2025 · pooled 2014–2023of adults aged 30–59 globally; 20.9% of 13–17s.
WHO Commission on Social Connection, 2025of Australians aged 35–44, the highest of any age band.
AIHW, HILDA 2024 data · updated May 2026People move city, change jobs, separate, live alone and work remotely. The social infrastructure of school, university and settled circles disappears, and adult life supplies no replacement. WHO names moving, job loss, relationship breakups, retirement and bereavement among the drivers.
Social-connection data establishes the scale of the human problem. It does not by itself prove demand for SPARK or willingness to pay. SPARK is not a medical intervention and does not claim to solve loneliness.
0202 / 18 · THE PROBLEM
Digital discovery has never been cheaper. A profile, a follower, a connection or an attendee list is not a relationship.
people worldwide reported loneliness.
WHO Commission on Social Connection, 30 June 2025 — pooled 2014–2023 ↗
of adults aged 30–59 globally. WHO also reports 20.9% among 13–17s and 17.4% among 18–29s, so loneliness falls with age rather than rising.
of Australians aged 35–44 experienced loneliness in 2024, the highest rate of any age band.
People move city or country, change jobs, separate, live alone and work remotely or hybrid. The automatic social infrastructure of school, university and settled circles disappears, and adult life supplies no replacement. WHO specifically names major life changes — moving, job loss, relationship breakups, retirement and bereavement — among the drivers of social disconnection.
The opportunity is not more digital connection. It is better infrastructure for turning discovery into trusted, repeated real-world connection.
Social-connection data establishes the scale of the human problem. It does not by itself prove demand for SPARK or willingness to pay. The three figures use different populations, measures and periods and are not directly comparable. WHO measures loneliness, which is distinct from social isolation. SPARK is not a medical intervention and claims no causal effect on loneliness.
WHY THE PROBLEM PERSISTS
“Is this a real person worth meeting?”
“Why do we actually want to meet?”
“Where, when and what do we do?”
“How does one meeting become a relationship?”
Most digital products optimise discovery or engagement. SPARK is designed around the real-world meeting and what happens after it.
A strategic framing of where SPARK concentrates its product and economics. It is not a claim that other platforms never produce real meetings.
0303 / 18 · WHY THE PROBLEM PERSISTS
Four frictions sit between meeting someone online and knowing them in life.
“Is this a real person worth meeting?”
“Why do we actually want to meet?”
“Where, when and what do we do?”
“How does one meeting become a relationship?”
SPARK is built around the second, third and fourth steps of that chain rather than the first.
Most digital products optimise discovery or engagement. SPARK is designed around the real-world meeting and what happens after it.
This is a strategic framing of where SPARK concentrates its product and economics. It is not a claim that dating apps, professional networks, event marketplaces or community platforms never facilitate real meetings.
THE SOLUTION
A social network for dating, friendship, professional connections and activities, through introductions and shared experiences.
Verified membersStandards and context before the introduction.
Shared interestsDating, friendship, professional connections and shared activities.
Experiences and SPARK TablesMeet one-to-one, or let SPARK curate a group. Tables are in development.
Build relationships that continue after the experience. SPARK Tables are in development and are not a live entitlement.
0404 / 18 · THE SOLUTION
A social network for dating, friendship, professional connections and activities, through introductions and shared experiences.
Standards and context before the introduction.
Dating, friendship, professional connections and shared activities.
Meet one-to-one, or let SPARK curate a group. Tables are in development.
Build relationships that continue after the experience.
SPARK Tables are in development. Nothing on this slide describes a guaranteed introduction, match or place.
0505 / 18 · THE PRODUCT
Current Google Play listing - updated 30 August 2026
SPARK TABLES
A curated group format in development, built around why people meet.
Tell us why you want to meet. SPARK brings up to six people together.
Meet the group in person. Keep the connection in SPARK.
01 Table discovery and seat availability
02 Joining, invitations and reminders
03 Attendance and repeat measurement
In development. We will test table fill, attendance and repeat participation in Auckland. No guaranteed place, introduction or monthly entitlement is offered.
0606 / 18 · SPARK TABLES
A curated group format in development, built around why people meet.
Tell us why you want to meet. SPARK brings up to six people together.
Meet the group in person. Keep the connection in SPARK.
In development. We will test table fill, attendance and repeat participation in Auckland. Six people is the standard SPARK Table format across both markets; where qualification applies, capacity is described as up to six people. No guaranteed Table place, guaranteed introduction, monthly Table entitlement or included meal is offered.
0707 / 18 · BANGKOK PROOF
people met a stranger in person
returned for another meeting
observed repeat rate
median gap to the next meeting
The signal that matters: behaviour moved from digital discovery to real-world repeat.
Thailand only. Analytics from 5 August 2026, reconstructed from production records. About one third of meeting events carry the import date. Definitions and reconstruction notes available for diligence.
0808 / 18 · APP TRACTION
bookings made through the app
app installs from the Bangkok launch
paid marketing for the Bangkok launch
Bangkok demonstrated organic pull. Auckland is designed to prove repeatable acquisition economics, paid conversion and retention.
Bookings: founder update, 9 September 2026. Installs and spend: Bangkok launch figures, 3 September 2026. Installs are not members and are not converted into member, account or active counts. US$0 paid marketing is not the same as zero acquisition cost — events, community work, venue relationships and founder time are real costs that a paid-media figure does not capture. A booking is not a completed meeting.
PHYSICAL EVENTS
Seed community, acquisition and local density.
Test transaction revenue and willingness to pay.
Attendance → meeting → repeat → referral.
Founders, entrepreneurs, investors, creatives and professionals — the audience named on SPARK’s own event material. No percentage split is claimed.
118 invitations · 35 accepted · 9 declined · 74 unanswered, at 16 Sep 2026. Registrations, not attendance.
Registration for these six ran through spark.love and the posters point there. In-app listing of these specific events is not evidenced in this edition.
Venues, dates and free-or-ticketed status are taken from SPARK’s own event material. The Lancaster figures are read from the canonical RSVP records at 16 September 2026, excluding test rows; that event has not yet taken place, so attendance, repeat attendance and per-event revenue are not claimed here.
0909 / 18 · PHYSICAL EVENTS
Free gatherings seed community, acquisition and local density. Ticketed experiences test transaction revenue and willingness to pay. Both create the offline behaviour SPARK is designed to measure: attendance → meeting → repeat → referral.
18 Jun 2026
Ticketed
2 Jul 2026
Ticketed
9 Jul 2026
Ticketed
23 Jul 2026
Ticketed
26 Aug 2026
Free to attend
17 Sep 2026
Free to attend, upcoming
Four of the six were ticketed and two are free. Not all SPARK events are free, and the free ones are deliberate: they buy local density rather than revenue.
Founders, entrepreneurs, investors, creatives and professionals. That is the audience named on SPARK’s own event material for these evenings; it describes who the events were curated for, and no percentage split is claimed. Attendees are never classified by race, ethnicity, religion or any other sensitive characteristic.
Registration for all six ran through spark.love, and the event material itself directs people there. Whether these specific physical events were also listed inside the SPARK app is not evidenced in this edition and is not claimed. The target model is that every SPARK event is discoverable in the app and that attendance is attributed back to the member record.
From the canonical RSVP and participation record as at 16 September 2026: 118 invitations issued to non-test records, 35 accepted, 9 declined, 74 not yet responded. Of the 35 acceptances, 27 are confirmed, 6 came through public registration and 2 are invitations awaiting confirmation.
These are registrations and confirmations, not attendance. The event has not yet taken place, so attendance, repeat attendance and revenue for it are not yet measured and none is claimed. Counts exclude synthetic test records. Ticketed-event revenue is reported separately in diligence and is not aggregated with membership billings. A confirmation is not a guaranteed attendance.
MARKET OPPORTUNITY & TARGET CAPTURE
Auckland Region residents aged 30–64
Stats NZ · 2023 Census · a modelling lens, not SPARK’s marketINITIAL PROOF TARGET
1,000paying Auckland members — about 0.13% of that cohort
1,000 × NZ$20/month = NZ$240,000 annualised membership billingsMATURE-CITY ILLUSTRATION
~NZ$1.85mat 1% paid penetration
770,949 × 1% = ~7,709 members × NZ$240 annualisedAustralians in the same age band, for expansion context only.
Not multiplied by price and not presented as TAM. Further cities follow evidence of paid conversion, repeat meetings and retention.
Illustrative scenarios only. Not a forecast, not validated demand, and before churn, discounts, taxes, payment fees and operating costs. The full-cohort figure of NZ$185,027,760 is a mathematical ceiling, not a market. Sources & assumptions ↓
1010 / 18 · MARKET OPPORTUNITY & TARGET CAPTURE
770,949 Auckland Region residents aged 30–64 in the 2023 Census ↗. This is a modelling lens, not SPARK’s market, and it sits before serviceability, interest, affordability, suitability and willingness-to-pay filters.
1,000 paying Auckland members, approximately 0.13% of that cohort.
1,000 × NZ$20 per month = NZ$240,000 annualised membership billings.
This is an operating proof target, not a forecast and not a guarantee.
1% paid penetration: 770,949 × 1% = approximately 7,709 members.
7,709.49 × NZ$240 annualised = approximately NZ$1.85m annual gross membership billings. Exact arithmetic: 770,949 × 1% × NZ$240 = NZ$1,850,277.60.
12,425,465 Australians aged 30–64, ABS estimated resident population at 30 June 2025 ↗. It is not multiplied by price and is not presented as a TAM. The prior-edition figure came from the 2021 Census and is superseded by this estimate; the comparison is kept in the research notes rather than in the deck.
Illustrative scenarios only. Not a forecast, not validated demand, and before churn, discounts, taxes, payment fees and operating costs. Age 30–64 is a modelling lens, not an eligibility restriction. NZ$240 — NZ$20 per month annualised — is SPARK’s published New Zealand price, not demonstrated realised ARPU. The full cohort multiplied by NZ$240 is NZ$185,027,760: a mathematical demographic ceiling, not a measured market, commercial TAM or revenue forecast. See sources and assumptions.
GEOGRAPHIC EXPANSION · CANDIDATE MARKETS
Prove real-world meeting and repeat behaviour, and the social and community use cases.
Prove paid conversion, CAC and payback, retention and local transaction economics.
Sydney and Melbourne as the first candidate city tests, subject to city-level commercial gates.
Bengaluru, Mumbai and Delhi NCR as candidate city tests. Singapore is a partnership-led, opportunistic option, not a promised launch.
A market opens only on evidence of paid conversion, retention, real-world repeat, CAC and payback, and a contribution-margin trajectory. Nothing here is a committed launch.
A management plan, not a contractual commitment or a revenue forecast. City population is used as density context only and is never treated as SPARK’s addressable market.
1111 / 18 · GEOGRAPHIC EXPANSION
Bangkok proves real-world meeting and repeat behaviour and the social and community use cases. Auckland proves paid conversion, CAC and payback, retention and local transaction economics.
Sydney and Melbourne are the first candidate city tests, subject to city-level commercial gates. This is not a committed launch.
Potential city tests in Bengaluru, Mumbai and Delhi NCR. India’s most recent census is 2011, so any current city figure is a projection rather than a count; population is used as density context only.
Partnership-led and opportunistic expansion option, not a promised standalone launch.
Expansion gate: do not heavily fund the next city until the previous market proves paid conversion, retention, real-world repeat, acquisition economics and a path to contribution margin.
This roadmap is a management plan. It is not a contractual commitment, a revenue forecast or a statement that any market is open. Total city population is never SPARK’s TAM.
BUSINESS MODEL
NZ: NZ$20/month
TH: US$20/month
Members-only event invitations, with Tables and curated introductions as they launch.
SPARK chooses the group.NZD19.99 / THB400 for five
Individual intent: paid Sparks to approach someone you want to meet, including dating.
The user chooses the person.Tickets & bookings
Tickets and bookings, plus partner economics where agreed.
People do something together.User chooses the person → Spark. SPARK chooses the group → Membership and Tables. People do something together → Experience.
Unit economics are qualified city by city. Membership does not include a guaranteed introduction, a guaranteed match, a guaranteed Table place, a Table every month, included meals or unlimited event seats.
1212 / 18 · BUSINESS MODEL
NZ: NZ$20/month · TH: US$20/month
Members-only event invitations, with Tables and curated introductions as they launch. SPARK chooses the group.
NZD19.99 / THB400 for five
Individual intent: paid Sparks to approach someone you want to meet, including dating. The user chooses the person.
Tickets and bookings
Tickets and bookings, plus partner economics where agreed. People do something together.
User chooses the person → Spark. SPARK chooses the group → Membership and Tables. People do something together → Experience.
The model expands only after paid conversion, repeat and contribution margin are measured city by city. Membership does not include a guaranteed introduction, a guaranteed match, a guaranteed Table place, a Table every month, an included meal or unlimited event seats. The five-Spark pack price is carried from the existing deck; preserved is not the same as independently verified against the live payment configuration.
USER ACQUISITION & GROWTH
Professional groups, newcomer communities, founder and operator networks, universities where appropriate.
Offline discovery drives app adoption. The app drives later Experiences and meetings.
Good people bring good people. Referral codes already sit in the member record.
Local cultural relevance, plus owned and organic: App Store, search, social, email, community content.
Bangkok reached 12,825 installs on US$0 paid marketing, which evidences organic pull. Auckland is where SPARK begins proving reproducible commercial acquisition economics; paid scales only once CAC, payback and retention are measured.
US$0 paid marketing is not the same as zero acquisition cost: events, community work and founder time are real costs. Organic alone is not claimed as a permanent growth strategy.
1313 / 18 · USER ACQUISITION & GROWTH
Professional groups, newcomer communities, founder and operator groups, local communities, and universities where appropriate.
Offline discovery drives app adoption; the app drives later Experiences and meetings.
Good people bring good people.
Local-market cultural relevance.
App Store, search, social, email and community content.
Scaled only once CAC, payback and retention are measured.
Event or referral → app → profile → Spark, Table or Experience → real meeting → repeat → referral.
Bangkok evidences organic pull. Auckland is designed to prove reproducible commercial acquisition economics.
12,825 installs on US$0 paid marketing are Bangkok launch figures at the 3 September 2026 deck cut-off. US$0 paid marketing is not zero acquisition cost: events, community work, venue relationships and founder time are real costs that a paid-media number does not capture. Organic acquisition alone is not claimed as a permanent growth strategy. Installs are not members and are never converted into member, account or active counts.
1414 / 18 · COMPETITIVE FRAME
| CATEGORY | EXAMPLES | PRIMARY MODEL | CONTINUITY |
|---|---|---|---|
| Dating apps | Bumble / Hinge | Match and chat | Limited |
| Event platforms | Meetup / Eventbrite / Luma | Event discovery | Event-level |
| Curated dinners | Timeleft / 222 | Hosted social moment | Episodic |
| Private clubs | Soho House | Place-based membership | Venue-led |
| SPARK | Verified member network | Bookable real meetings | Member-level repeat |
SPARK links verified identity, a bookable meeting and longitudinal repeat behaviour in one member graph.
STRATEGIC VALUE & INVESTOR LIQUIDITY
City density · a real-world social graph · verified member relationships · behavioural data on meeting and repeat · recurring membership and transaction revenue · a venue and distribution network.
Strategic acquisition · secondary liquidity in a later institutional financing · public markets at sufficient scale.
Asian social discovery; cash and stock, closed Jun 2021.
Friendship and community; all cash, Jul 2024.
Real-world community platform; completed Jan 2024.
Events and transactions, about US$500m. Announced Dec 2025, closed 10 Mar 2026.
These transactions demonstrate strategic interest in adjacent social-discovery, community and event platforms. No exit is guaranteed. The objective is to build a valuable standalone business with multiple strategic options.
1515 / 18 · STRATEGIC VALUE & INVESTOR LIQUIDITY
City density. A real-world social graph. Verified and trusted member relationships. Real-world behavioural data on meeting and repeat. Recurring membership revenue. Transaction revenue. A venue, community and distribution network.
Announced 9 February 2021, closed 17 June 2021, completed 50% cash and 50% Match Group stock. Relevant as an Asian social-discovery strategic acquisition. Match Group IR ↗
Completed 1 July 2024 for total cash consideration of US$17.5m, net of cash acquired, per Bumble’s Q3 2024 Form 10-Q. Relevant as friendship and community expansion from one-to-one toward groups. SEC Form 10-Q ↗
Completion announced 24 January 2024; no price is stated in any primary source, and Bending Spoons files no SEC reports. Relevant as a large real-world community platform acquisition. Company announcement ↗
Announced 2 December 2025 and closed 10 March 2026. Eventbrite’s own release describes the transaction as approximately US$500 million; no US$505 million figure appears in any filing. Relevant to events, discovery and transactions. SEC 8-K exhibit ↗
Strategic acquisition. Secondary liquidity in a later institutional financing. Public markets if SPARK eventually reaches sufficient scale and economics.
These transactions demonstrate strategic interest in adjacent social-discovery, community and event platforms. They are not direct valuation comparables for SPARK. No exit is guaranteed. The objective is to build a valuable standalone business with multiple strategic options.
16 / 18 · THE TEAM
OPERATING MODEL & USE OF FUNDS
Product and engineering · infrastructure · data and analytics · trust and safety · customer experience and support · finance, legal and administration · central operations.
Local market lead · community acquisition · events · venue and Experience working capital · creators and PR · partnerships · local support · paid acquisition once economics justify it.
US$600K — ALLOCATION AND MILESTONE
Milestones: paid conversion · 90-day repeat · contribution margin · CAC and payback · a documented city playbook.
City expansion principle: keep central technology shared and add local cost gradually. A detailed market-by-market operating model and three-year regional P&L belong in diligence; no salaries, runway or regional forecast are asserted here.
1717 / 18 · OPERATING MODEL & USE OF FUNDS
Product and engineering, infrastructure, data and analytics, trust and safety, customer experience and support, finance, legal and administration, and central operations.
Local market lead or city operator, community acquisition, events, venue and Experience working capital where applicable, creators and PR, partnerships, local support, and paid acquisition once economics justify it.
Keep central technology shared. Add local cost gradually. Do not heavily scale the next city before the existing city proves conversion, retention, repeat behaviour, CAC and payback, transaction economics and a contribution-margin trajectory.
The percentage allocation is carried unchanged from the September 2026 deck. Deployment is staged against evidence, not a headline runway claim. A detailed market-by-market operating model and three-year regional P&L do not yet exist in approved form and belong in investor diligence; no salaries, runway figures or regional forecasts are asserted here.
FINANCING
US$400K raisedSAFE · US$5M valuation cap · 20% discount
US$600K raiseSAFE · US$8M SAFE valuation cap · no discount
Then: concept and pre-seed risk. Now: product built, live users, bookings, real-world meetings, repeat meetings, revenue, physical-event proof and a commercial expansion into New Zealand. More has been de-risked since the original US$5M-cap pre-seed.
US$8M is a SAFE valuation cap, not a company valuation and not a priced equity round. Context only: Carta reports median post-money SAFE caps around US$10M for 2025 US rounds of US$250K–US$1M — US data that does not determine SPARK’s value. SPARK’s own progress is the justification.
1818 / 18 · FINANCING
US$400K raised. SAFE. US$5M valuation cap. 20% discount.
US$600K raise. SAFE. US$8M SAFE valuation cap. No discount.
Then: concept and pre-seed risk.
Now: product built, live users, bookings, real-world meetings, repeat meetings, revenue, physical-event proof, and commercial expansion into New Zealand. More has been de-risked since the original US$5M-cap pre-seed.
Use the capital to prove repeatable paid city economics in Auckland, then raise the institutional seed from a position of evidence.
US$8M is a SAFE valuation cap. It is not the company valuation, not a priced equity round and not a statement of enterprise value. For external context only: Carta, State of Pre-Seed: 2025 in Review ↗ reports that median valuation caps on post-money SAFEs hovered around US$10 million for rounds in the US$250,000 to US$1 million range. That is US-only Carta-platform data; it does not determine SPARK’s value and is not the justification for the cap. SPARK’s own progress is. Financing terms are available after issuer, instrument and counsel confirmation.
Sunny Khurana | sunny@spark.love | spark.love